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From the diary of Anthony Fabbricino

Marketing

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Marketing

From the Diary Of

Anthony Fabbricino

Over 15 years of experience working for Developer Programs and with API Platforms.

For the past 15 years, I have been working for DevRel Programs and with API Platforms. During that time, I have learned that building and managing successful developer products requires (at least) the following; - Make discovery as easy as possible. Find and remove any friction from making the first API call - Great content is critical, but it has to be structured in the right way for different developer skills - Know your audience; work hard on segmentation and use-cases to build...

Over 15 years of experience working for Developer Programs and with API Platforms.

For the past 15 years, I have been working for DevRel Programs and with API Platforms. During that time, I have learned that building and managing successful developer products requires (at least) the following; - Make discovery as easy as possible. Find and remove any friction from making the first API call - Great content is critical, but it has to be structured in the right way for different developer skills - Know your audience; work hard on segmentation and use-cases to build the right value proposition - Apply design thinking PLUS agile practices to improve quickly and iteratively. APIs are products too.

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